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The Kickstarter Design Process, Pt. 1

If you’ve somehow stumbled across this without context, it’s in relation to our current Kickstarter campaign, which you can check out here. OK, on with the fun stuff! WEIGHT We’re obsessed with the weight of our gear. We’re also obsessed with being accurate. So much...

Want to be in our next Kickstarter video?

[UPDATE] HUGE THANKS for all of your ‘More’ video clips! We’ve finished accepting submissions to be in our new Kickstarter video. You’re still welcome to send them and we’ll still enjoy watching them but it’s officially too late!...

Gear Essentials by Tinlun Studio

Gear Essentials Collection View this post on Instagram Decided to photograph a few of my #travelessentials. What are your must-bring items when you're traveling? #sketchbook #minaal A post shared by Tinlun Studio / Terence Tang (@tinlunstudio) on Sep 14, 2015...

Stand by Your Man (and by ‘man’, we mean ‘bag’)

A problem is a chance for you to do your best. –Duke Ellington Recently we’ve talked at length about how to get the best from your Minaal gear. In response, you’ve sent a glorious torrent of compliments, questions, and marriage proposals (I said yes! Three...

Looky Looky: Sapa to Siem Reap

Gear Essentials Collection SIX WEEKS IN SOUTHEAST ASIA Thanks, Dave. Solid kit for a swing through Vietnam and surrounds. HOW IT WORKS – Turn your bag out (careful, careful your best stuff is inside). Take out your gear. Frame it up at right angles. Then snap a...

Functional Understated Fitness

Gear Essentials Collection MOBILITY, FLEXIBILITY, MENTAL ACUITY. Thanks, Brad. Dig the understated but highly functional gear aesthetic. HOW IT WORKS – Turn your bag out (careful, careful your best stuff is inside). Take out your gear. Frame it up at right...

Santa Cruz Climb and Surf

Gear Essentials Collection CLIMB HIGH. GET WET. View this post on Instagram You know you are about to have an awesome weekend with some awesome people when this is how you have to pack. Looking forward to seeing the Santa Cruz fam and getting some climbing and surfing...